Dynamical Trust and Reputation Computation Model for B2C E-Commerce
نویسندگان
چکیده
منابع مشابه
Dynamical Trust and Reputation Computation Model for B2C E-Commerce
Trust is one of the most important factors that influence the successful application of network service environments, such as e-commerce, wireless sensor networks, and online social networks. Computation models associated with trust and reputation have been paid special attention in both computer societies and service science in recent years. In this paper, a dynamical computation model of repu...
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User perceptions of trust in a Business to Consumer (B2C) electronic commerce website could influence its adoption and subsequent use. Prior research has examined various techniques for enhancing user trust in e-commerce websites. This study examines the role of typography and typefaces in influencing user perceptions of trust. Typefaces are viewed as possessing distinct personalities. When use...
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Electronic commerce (e-commerce) is changing the way people make business transactions, especially in the business-to-consumer (B2C) area, and it is becoming a significant global economic force. Since Internet technologies and infrastructures to support e-commerce are now in place, attention is turning to psychological factors that affect e-commerce acceptance by online users and their percepti...
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ژورنال
عنوان ژورنال: Future Internet
سال: 2015
ISSN: 1999-5903
DOI: 10.3390/fi7040405